David Meerman Scott's 2007 book The New Rules of Marketing & PR opened people's eyes to the new realities of content marketing. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules, now in its second edition, is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. You can follow him on Twitter @dmscott.
One of the most powerful forms of content marketing is the ebook.
Never before has a medium allowed an idea (or a product) to spread instantly to millions of consumers the way that the Web does. Ebooks are true examples of content marketing at work, and they hold the potential to influence many thousands of people in ways that traditional marketing cannot.Continue Reading
