Gordon Plutsky is the Director of Marketing and Research at King Fish Media where he partners with clients on their integrated marketing strategy and manages the social media, live event and measurement/analytics aspects of the program. Gordon writes and edits the Think Tank blog and is the host of the Kings of Content podcast. He also is a regular contributor to many leading marketing sites and conferences. Follow me on Twitter @GordonPlutsky.
With the wild popularity of mobile marketing, you’d figure most marketers would already have a mobile marketing strategy in place, right?
Wrong.
In fact, a recent online survey found only 33 percent of companies now have a mobile marketing strategy. However, an additional 62 percent of businesses plan to launch a mobile marketing strategy over the next 12 months.
