With the dizzying array of digital platforms — and the increasingly interconnected and social nature of those platforms — you have to have a strategic plan for managing your content efforts that goes beyond the “content is king” rallying cry. Publishing giants and local email newsletters, massive record labels and small independents, major movie studios, TV networks, and recent film school graduates all have the same goal: They need to deliver enjoyable and valuable content to the right people at the right place at the right time. And if all goes well, they’ll make a little money too.
Author: JT Anderson
JT Anderson is VP Executive Creative Director at Enlighten, one of the nation's original interactive agencies. Before joining Enlighten he held lead roles within various Leo Burnett / Publicis shops. He has over a decade of digital marketing experience handling clients such as Kellogg's, Diageo, Blackberry, Nintendo, and P&G. Current clients include Johnson & Johnson, Hunter Douglas, John Frieda, Jergens, and Bioré. You can follow Enlighten on Twitter @EnlightenAgency.
