According to CMI’s newly released 2012 B2B content marketing study, marketers give webinars the second highest effectiveness rating as a content marketing tactic. Why, then, do only 46 percent of marketers use them? They are, after all, another great way to showcase your quality content and position yourself as a thought leader in your marketplace. Perhaps webinars are underutilized because, from planning content to getting attendees, you’ve got a lot of hurdles to jump through and the last thing you want is to feel like you just hosted a party and no one showed up.Continue Reading
Author: Allison King
Allison King, marketing director for TMG Custom Media in Washington, DC, has more than 16 years of direct marketing experience, 12 of which were in B2B newsletter publishing. In addition to creating direct mail and e-mail campaigns, and launching e-newsletters, she has launched, managed, and promoted successful in-person conferences and webinar programs. Allison has a B.S. in media communications/print journalism from Webster University in St. Louis, and an MBA and M.S. in marketing from University of Maryland University College. Follow her on Twitter @allison_king.
