In order to create content that ignites a two-way conversation, you first need to visualize your reader or viewer in front of you. Really picture that person in the room with you as you craft your content. What would you say to them in person? What would your mannerisms be? And what would they say back to you? Try to capture these conversational dynamics in your content.
These tactics increase your authenticity and connection to the audience because the message feels like a real conversation, not just a one-way statement.Continue Reading
