Author: Susan McKittrick

Sue McKittrick, an analyst with Patricia Seybold Group, specializes in the technologies, processes and metrics that help B2B companies attract and retain profitable customers. She is expert in development of content strategies that draw customers’ interest and content implementation through curation platforms, social media and nurturing programs. You can follow her on Twitter @ssmck.

Chief Content Officer Magazine
By susan_mckittrick published February 15, 2012

Content Curation

A poorly understood content marketing tactic could be your most powerful community-building tool

We hear a lot about content curation these days. Some call it a top trend for 2012 and a must-see new technology for marketers. Others say it’s a fad that can’t hold a candle to creation of original content. Take a few minutes to understand what it is and the ways it fits into content marketing strategy. Then make your own decision about its role in your company.Continue Reading

DISCOVER MORE FROM CONTENT MARKETING INSTITUTE

Content Marketing World
ContentTECH Summit
Content Marketing Awards
Content Marketing University

WORKING WITH US

Contact Us
About Us
Advertisers/Exhibitors

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL

Copyright © 2023 Informa PLC Informa UK Limited is a company registered in England and Wales with company number 1072954 whose registered office is 5 Howick Place, London, SW1P 1WG. VAT GB365462636. Informa UK Limited is part of Informa PLC.