At the office, at home, and on the go, consumers are digesting and interacting with content on multiple platforms in increasing numbers. As marketers and content strategists, we need to be able to anticipate and meet their needs to engage, connect, and motivate them — whenever and wherever they need information. At the heart of our ability to reach this goal is developing a consistent transmedia storytelling content strategy.
A consistent transmedia content strategy will not only help facilitate stronger and more meaningful connections with your customers, but it can also significantly extend the value of your content and amplify its overall impact.
