Joe Pulizzi is absolutely right: 2012 will be the year that organizations realize the value of original content over content curation.
At Technically Media, we’ve helped museums, non-profits, and others develop blog editorial strategies from scratch. To share an idea of our approach, we point to brands and organizations that have implemented the delivery of useful, original content to their customers. These include American Express’s OPEN Forum, which provides small business advice; KISSmetrics, which offers tips on using its product; and OKCupid, which shows off findings from its treasure trove of data.
