As content marketers, we publish content that drives our target audience toward a given goal. This might be anything from a Facebook “like” to capturing an email address to completing a final sale. Once our content has brought the target audience to our website, Facebook page, or other desired location, the landscape in and around that content is optimized in order to encourage the target to complete our given objective.
However, during the past six months, there have been some major changes in the way audiences consume information. These changes are happening simultaneously on two fronts, one in the form of content curation and the other in content shifting. While content curation is nothing new, the rise in the use of mobile devices — especially tablets, such as the iPad and Kindle Fire — is changing when, where, and how we read internet content.Continue Reading
