There has been a lot of discussion around social media influence lately:
- Why are social media influencers critical to a brand strategy?
- How do you identify the right influencers?
- Why is it important to maintain engagement with these influencers so they support your brand?
While there is not a one-size-fits-all strategy for identifying and engaging with social media influencers, analyzing the dynamics of a high school class can actually provide insight into the makeup of the players in the vast social media space. Continue Reading
