Marketers (for better or worse) have long played psychological tricks on their customers. These ”dark arts” turn sharp consumers into witless drones compelled to slap 20s down on the shop counter. Must buy stuff…
My two favorite tools of persuasion are consistency and commitment. The majority of us — as consumer marketers know — can’t hold an inconsistent position or go back on a public commitment. We’d spontaneously combust. Continue Reading
