Localized messaging can be one of the best strategies for making a national brand immediately relevant. After all, a place says a lot about customers — like what language they speak, holidays they celebrate, or sports teams they follow.
Unfortunately, localized content marketing is also among the most time-consuming and expensive of marketing tactics. Thankfully, new technologies are making the practice cheaper, more automated, and manageable. Below are four new technologies every company’s CMO should add to its arsenal.Continue Reading
