Author: Alan Xu

Alan is marketing manager at Scripted.com, a marketplace for businesses to hire freelance writers. With its pool of 80,000 writers, Scripted provides hundreds of businesses with thousands of blog posts, tweets, press releases, and articles. Scripted's current customers include VeriSign, Heathline & Intuit.

Content Marketing Examples / Measurement and ROI
By alan-xu published July 11, 2012

Proof of the Power of Content Marketing: A Case Study

the power of content marketing, CMIScripted, an online writing marketplace, undertook a month-long project to see how effective content marketing is in relation to other marketing channels. We measured our own web page with Google Analytics over the four-week period to see where content marketing can help with a business and provided our results below.Continue Reading

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