Barb Schmitz is professional writer with over 20 years of experience writing for B2B and B2C publications and web sites. She served as an editor on Computer-Aided Engineering magazine for over 10 years before starting her own PR/freelance writing business in 2000. Her expertise includes interviewing, researching and writing whitepapers, blogs, e-books, case studies, and feature articles. Follow Barb on Twitter @barbiethewriter.
The first day of the Content Marketing World Health Summit was a whirlwind of great presentations, enlightening how-to tips, and thought-provoking discourse on the many strategies marketers in the health care industry can put in place to generate new leads and drive revenues.
Let’s take a quick look at some of the highlights of the first day’s sessions:Continue Reading
