My company uses content marketing for a number of purposes to promote our business and build relationships with customers. But one of the particularly effective ways we’ve used content marketing is to increase the membership of our LinkedIn Group, “Manage Your Leads,” a group focused on lead generation and B2B sales.
Our CEO founded the group in November 2009, and today we have more than 6,000 members. Owning a LinkedIn Group is one of the most effective tools we’ve encountered when it comes to building our business’ credibility and networking with industry peers and colleagues, and we have built much of our audience through content marketing.Continue Reading
