This post was co-authored by Doug Platts, VP, Search Strategy, iCrossing, and Ashmi Dang, Social Strategist, iCrossing.
The newly launched Facebook Graph Search allows members of the world’s largest social network to find content through their Facebook social connections. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users’ news feeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook in a Graph Search-enabled world. Continue Reading
