You aren’t writing your content for your health — you’re doing it for the health of your brand or business. Obviously, then, if you invest your time and energy into creating engaging content, it’s no surprise that you should expect to see results in the form of conversions.
Calls to action are integral in creating a link between your content and conversion. They should be core to your content marketing strategy and exist in different forms throughout your site, as well as across its external properties, such as social media accounts.
You’ve likely examined the different ways you can incorporate best practices for calls to action within your site, but did you know that every single piece of content you publish can — and should — contain a call to action?Continue Reading
