Memory and retention research shows that people only remember about 10 percent of what they hear just one week after hearing it. However, according to a 2006 study, retention jumps to 65 percent when a picture was associated with the key messages being delivered. Continue Reading
Author: Tim Riesterer
With more than 20 years of marketing and sales experience, Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, Inc., is a recognized thought-leader, practitioner and author regarding marketing and sales messaging. Tim's books, Customer Message Management and Conversations that Win The Complex Sale focus on increasing a marketing department's impact on selling by providing sales-ready messages and tools that salespeople can use to create a compelling story that wins more deals.
By tim-riesterer published
April 22, 2013
