Just how important is content marketing to your lead generation program? According to research from MarketingSherpa’s 2012 Lead Generation Benchmark Report, the creation and distribution of unique, engaging content is becoming increasingly critical to the success of any online outreach program. While traditional inbound marketing tactics like email marketing and social media remain at the top of the lead generation food chain, search engine optimized (SEO) content and generalized content marketing campaigns are now outperforming paid search marketing approaches.
This is all fine and dandy, until you realize just how much effort can be involved in delivering on a top-notch content plan. From blogs to white papers, case studies to infographics, keeping up with the tremendous demand for content can become an overwhelming challenge. Continue Reading
