As the digital world struggles to define the elements of effective content marketing, it may be useful to examine some of the core concepts of storytelling to provide us with greater insight and understanding. After all, the shift to content as a marketing vehicle is really just a perspective-widening step back to storytelling — the most fundamental form of engagement experienced by humankind.Continue Reading
Author: Jordan Warman
Jordan Warman is Founder of Big Idea Video, a firm that specializes in short, animated web promo videos. He also helps organizations with video marketing and training strategies, as well as content marketing initiatives.
By jordan-warman published
July 14, 2013
