Your organization has embraced content marketing and you’ve gotten into a good rhythm of creating content, including several weekly blog posts, a monthly infographic, and quarterly white papers. You’re getting terrific feedback from your audience, and the sales teams’ conversations with prospects are being conducted on a higher plane — focused on benefits rather than features.
You’re off to a great start. However, you’ve only started to scratch the surface of the content possibilities because your audience reach is still limited — while your corner of the world is engaged, you aren’t quite at the center of the wider industry conversation yet.Continue Reading
