Do a search on LinkedIn and you’ll be shocked at how many brilliant people there are out there — or, at least, how many people who think enough of themselves to tell the world just how brilliant they are.
Looking for an “Expert?” LinkedIn’s got nearly 2 million of them. A “Guru?” My search came up with over 171,000 (some of which I’m willing to guess aren’t actual gurus). Need a “Rock Star?” LinkedIn’s got more than 22,000, including “rock star” sales reps and “rock star” real estate brokers. Want someone with “Genius” in his or her profile? Unless they happen to work for Apple, stay far, far away!
My point?
If you are going to present yourself as some kind of an expert or thought leader, you’d better be able to back it up with powerful content. The web has made it awfully easy to sniff out BS and, as many have learned, it has also made it easy to call out those who don’t quite live up to their billing.Continue Reading
