A 2011 IBM study of over 1,700 CMOs reports, “We now create as much information every two days as we did from the dawn of civilization to 2003.” It’s not surprising the same study says 79 percent of CMOs expect a high level of complexity over the next five years, but only 48 percent feel prepared to cope with it.
Increasing each year in volume and complexity, digital content forms a large part of this data explosion. While building a content strategy and investing in marketing technology solutions is a good start, it’s not enough; CMOs need to become even more strategic about the process behind their content strategy and technology. That means fully embracing content engineering.Continue Reading
