Is the CMO’s role still about marketing?
I got to thinking about this recently after reading a Forbes article about the emergence of the “Eclectic CMO.” In short, this refers to a marketing leader who doesn’t have the traditional marketing pedigree or resume.
In the past, marketing was about the four Ps. Today, marketing strategy is about delivering smart content to help leaders innovate and grow their businesses. Audience fragmentation, social media and, more recently, Big Data, have changed the rules of content marketing. In sharp contrast with the strategies of a few years ago, influencer engagement and a solid mobile strategy are now emerging as the keys to success in this arena.
This revolution has opened unconventional paths to the CMO role. As a result, companies are hiring CMOs with more diverse sets of credentials, skills, and experiences. Continue Reading
