A new study, coming out of the University of Trento in Italy, takes a look at what types of visual content have the most viral potential on Google+. Although the study focuses on this one social network, the implications of its findings are intriguing and provide insights that can translate to other social platforms.
Comparing image attributes such as static vs. animated, portrait vs. landscape, color vs. black and white, and a variety of others, the study also points to potential avenues for optimization of content that gets shared on social networks. Continue Reading
