Author: Cath Pope

Cath Pope is the co-founder of content marketing agency Curated Content and data visualisation and analytics agency, Datalabs, based in Melbourne, Australia. With a background in journalism, Cath leads a team that is passionate about bringing creative storytelling techniques to life through innovative content and data products for businesses and brands. Follow Cath on Twitter @Curated_Content or @DatalabsAgency.

Content effectiveness / Content Marketing Strategy / Measurement and ROI / Visual Content and Design
By cath-pope published March 20, 2014

Barriers to Effective Content Marketing: Lessons from Australia

are we doing it right?As a content marketer, when I complete a project, I sometimes get this feeling like I’m handing over the keys to a Ferrari, only to watch it crash before getting out of the car park. Continue Reading

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