Melissa Breker is co-founder of Content Strategy Inc., a Vancouver content strategy agency that helps large companies to meet their business and customer-experience goals by changing how they think about content. She has a background in marketing communications and is passionate about connecting people, making a difference through content strategy, and body surfing. Follow her on Twitter @MelissaBreker.
When it comes to content, having the right skills can mean the difference between project success and failure.
As demand for content continues to grow, so too does the demand for content strategists. Content strategy is a relatively new discipline, so there’s no surprise that organizations and agencies struggle to define the content strategy skills they need.Continue Reading
