This post was co-written by Nick Kellet, Co-Founder of List.ly.
As digital marketing begins to mature, an interesting trend is emerging.
Over the last decade, the digital industry has primarily focused on optimizing the consumption experience. For example, content networks like YouTube, Vimeo, SlideShare, and Soundcloud have become well established in our culture, and users are now highly familiar with how to upload content to these platforms and share that content on their blogs, websites, and social media pages so others can view and enjoy it.
Today, focus is shifting to making the authoring experience easier, including ways to remove the barriers to creating engaging, high-quality visual content. Continue Reading
