You know what keeps most of our content from attaining epic status, don’t you?
Fear.
Our fear of looking foolish. Of negative responses on social media. Or, worse, of getting hardly any visits, social shares, leads, or sales from our best efforts.
We all like to think of content marketing pros like Darren Rowse, Ann Handley, and Brian Clark as fearless. But at the recent Authority Intensive conference, they and other speakers admitted they still face the same trepidation we do around content. Continue Reading
