Facebook is where the rubber meets the road for brands and their most loyal fans — where authentic brand advocates discuss and share what resonates with them (and what doesn’t) and translate a brand’s story and values into their own words and actions that they share with their friends.
The discussions that fans choose to conduct and share on Facebook — from the merely entertaining to the inspirational — provide plenty of insight that we can use to inform our content marketing strategies, ensure the timeliness and relevance of our content efforts, and help us consistently engage in the communities that have been built around our brands.Continue Reading
