How the Right Tech Can Improve Your Content Marketing Workflow

If your company produces content at scale, you already know this well: Successful content marketing depends on effective collaboration during the editorial workflow process. And like it or not, content creators and editors want to work in the tools built specifically for their jobs. Writers use Microsoft Word, designers lean towards the Adobe Creative Suite, video producers use Adobe Premiere, Avid, or Final Cut, and so on. No matter what any tech vendor tells you, your team isn’t going to write or edit online in a rich text editor (RTE). Sure they’ll copy/paste into the RTE, but the work will get done in Word (or any number of composite content applications available in the marketplace).Continue Reading