Lately, I’ve been thinking a lot about missed SEO and link-building opportunities for corporate websites, to aid in content marketing efforts.
Leveraging your employees has been touted as the biggest missed opportunity in social media, but could the same be said about SEO vis-à-vis link building and content creation?
Put another way, shouldn’t businesses be using their employees’ personal and professional networks as an opportunity to build links and help promote their business?Continue Reading