Content curation, the process of collecting, organizing and displaying information relevant to a particular topic or area of interest, is all the rage right now. Today, 68 percent of B2B content marketers use articles on websites other than their own as part of their content marketing strategy. But finding all this great content is time consuming.
Fortunately for content marketers, there’s an incredibly powerful social media tool that doubles as a search engine for finding new, potentially untapped content to curate (and no, I’m not talking about Bing). This powerful content curation tool is Pinterest.Continue Reading
