“What’s more important in content marketing, quantity or quality?”
I can’t tell you how many times I’ve heard this question. The debate wages eternally. But my answer is always the same: “Consistency.”Continue Reading
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Jesse is the Senior Director of Content Marketing for Kapost. He oversees the team responsible for driving communications, awareness and conversions all throughout the buying process through the use of informative content. Jesse is the former Managing Editor at Eloqua (now owned by Oracle), where he ran the company’s award-winning blog. Jesse regularly blogs of the Content Marketeer. You can follow him on Twitter at @noyesjesse
“What’s more important in content marketing, quantity or quality?”
I can’t tell you how many times I’ve heard this question. The debate wages eternally. But my answer is always the same: “Consistency.”Continue Reading
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