Amid the flood of smart glasses, watches, and other intelligent accessories designed to augment every aspect of our daily lives, a wearable device that aids in the storytelling process may seem to be the most natural fit of all.
In its recently published report The Wearable Future, PricewaterhouseCoopers (PwC) talks specifically about how wearables will change the way we consume various forms of content. As such, wearable technology will affect your content marketing. In fact, some companies already deliver messages directly to an audience through the use of smart watches and glasses, enhancing the branded experience.Continue Reading
