Author: Jean Spencer

Jean Spencer is a content marketing manager and writer at Kapost. Her interest lies at the intersection of journalism and technology, and her writing has appeared on Social Media Today, Entrepreneur, The Wall Street Journal, and more. Send a tweet or story ideas to @JeanWrites

Building Your Audience / Content Distribution and Promotion / Teams and Skills
By jean-spencer published December 14, 2014

The Role of PR and Content Marketing in 2015

role-pr-content-marketing-cover

We just hired our first full-time PR person at Kapost. His name is Dan.

When we were hiring for the position, I remember cautiously warning each candidate we interviewed, “We’ve never really had an ‘official PR person’ on the team. Historically, it’s been our philosophy to avoid traditional marketing tactics.”Continue Reading

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