Late in 2013, Scott Abel, The Content Wrangler, asked my company, XML Press, to collaborate with him and Rahel Anne Bailie to create a series of short, practical books about content strategy. So far, we have published five books in the series and have several more projected for publication this year. The first book in the series, The Language of Content Strategy, defines 52 essential terms for content strategists. That book brought together 52 experts, who each provided the definition for one term. From these definitions, we created five separate deliverables: print book, e-book, web, audio, and a card deck.Continue Reading
By richard-hamilton published
February 5, 2015