Howard Rauch is ethics committee chairman of the American Society of Business Publication Editors and a past recipient of the group's Lifetime Achievement Award. He also is president of Editorial Solutions, Inc., a B2B consulting firm established in 1989. In the latter capacity, he has judged several editorial excellence competitions including those sponsored by ASBPE, ABM as well as several B2B publishers. You can follow him on Twitter @editsol, connect with him on LinkedIn, or contact him directly via email.
Maintaining a constant flow of highly engaging copy leads many content marketers’ to-do lists. Supervising brand journalists or content creators probably is close behind. How can you accomplish everything and ensure your brand is publishing accurate content?
Research from the American Society of Business Publication Editors Ethics Committee offers some lessons for content marketers whether you publish original, curated, or aggregated content.Continue Reading
