Author: Jeff Fagel

Jeff Fagel is CMO at G/O Digital where he leads brand, product and content marketing strategy. He has held multiple marketing leadership roles at PepsiCo and Sears, along with extensive B2B and B2C startup experience. One of his favorite content experiences was leading the first brand-produced Spanish-language series on YouTube. You can connect with him through Twitter @jf1216 and LinkedIn.

Content Marketing Examples / Content Marketing Strategy / Social Media
By jeff-fagel published March 24, 2015

3 Ways to Create Action-Oriented Content Marketing [Examples]

content-transactional-marketing-cover

I’m on a quest to get content marketing married. Call me crazy, but hear me out.

Content marketing can work by itself, but it’s most powerful when partnered with other techniques. The impact of B2C content marketing, in particular, will grow significantly when it’s used in conjunction with transactional marketing efforts.

Here are three ways to better connect your action-oriented marketing to your content initiatives to create a more personal and relevant buying experience for your target audiences.Continue Reading

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