The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to your customers to create a real return on your marketing investment.
Aaron Agius recently shared journalistic practices content marketers should adapt, but I want to make a case for going straight to the source – making experienced reporters a part of your content marketing team – and discuss how to find them.Continue Reading
