Looking to connect with your audience? Don’t rely on words to start conversations; use images to communicate instead. With more and more competition for our increasingly short attention spans, it’s no wonder we are seeing an increased reliance on visuals as the leading form of communication across the web. Technology, coupled with our desire to consume as much information as possible as quickly as possible, has awakened our primal urge to communicate visually.
From the beginning of time, images have been at the center of human interaction. It began with cavemen communicating through drawings in, well, caves. The Egyptians did it through symbols on walls, and after what seems like an eternity, marketers have finally returned to embracing the power of images to tell brand stories. Did you know 90% of the information sent to the brain is visual, and that images are processed 600,000 times faster than text? Seems like using images in your messaging would be a no-brainer, but choosing the right image takes real smarts.Continue Reading
