Marketers will flock to Cleveland, Ohio, in just a few short days for Content Marketing World 2022. As digital content experiences become ever more important to businesses, they’ll be no shortage of hot topics to discuss. For his part, Robert Rose of the Content Marketing Institute plans to ask some difficult questions, including this: How do we convince businesses to stop looking at content as everybody’s job and start seeing it as a strategic function?
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Aired: September 9, 2022
Read the transcript
Hello and welcome. Sometimes the news is about us. Next week begins Content Marketing World, the largest content marketing event on the planet. What’s changed? And what will thousands of content marketers all talk about in Cleveland? This is the news you need to lead in content marketing.
Hello everybody, Robert Rose here with the news. It’s what’s new but, more importantly, what’s important in the world of content marketing. (For the best in best practices, you can always go to contentmarketinginstitute.com.)
It’s that time of year again when thousands of content marketers gather for a yearly sojourn to Cleveland, Ohio.
The firehose of thought leadership, debate, inspiration, and great stories will flow. It’s the perfect opportunity for content marketers to recharge their creative batteries.
This year will be particularly full of thought leaders, including Bonin Bough, Ann Handley, Andrew Davis, Joe Pulizzi, and speakers from brands like Salesforce, Cleveland Clinic, Yelp, and more.
There’s also a virtual event (taking place September 21 –22) for those who can’t make the trip this year.
Judging by some of the speaker presentations and the research we’ll debut during the event, the need for content marketing is only getting more pronounced.
Digital content experiences are becoming proxies for remote work, and the scarcity of physical presence puts pressure on content marketers to be good at content full stop.
The main question I’ll be asking in my keynote is this: In a world where content quality provides no competitive advantage (because it can be duplicated, copied, paraphrased, or commoditized over time), how do we create the operational methods to evolve our content fluidly over time.
How do we stop looking at content as everybody’s job – and instead look at it as a strategic company function?
It’s going to be a great week. If you can’t be there, I’d encourage you to follow along on social media (#CMWorld) and join the virtual conference you if can.
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And that’s five minutes of the news you need to lead in content marketing. I’m Robert Rose. I’ll be back in two weeks. Until then, remember: It’s your story. Tell it well.
