Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023. Continue reading
ChatGPT: The Future of AI in Content Is in Your Hands [Rose-Colored Glasses]
No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better. Continue reading
Before Deciding Where Your Content Team Reports, Pay Attention to This [Rose-Colored Glasses]
Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how. Continue reading
80+ Content Marketing Trends for Success in 2023
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you’re adequately prepared (and where to focus if you’re not). Continue reading
How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]
Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project. Continue reading
The New Chief Content Officer: Why the Job Description Must Change
Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one. Continue reading
Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses]
Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery. Continue reading
The Key to Sales Enablement? Teach Your Storytellers Well [Rose-Colored Glasses]
How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading
How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]
Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories. Continue reading
Why (and How To) Write a Strategy for Your Cause-Related Marketing
Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it. Continue reading
