Kevin George is head of marketing at Email Uplers, one of the fastest-growing custom email design and coding companies and specializes in crafting professional email templates, PSD to HTML email conversion, and free responsive HTML email templates, in addition to providing email automation, campaign management, and data integration and migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog. Feel free to connect with him on Twitter @imkevin_monk.
Marketers expect another busy year with customers taking center stage. So naturally, email remains a primary engagement tool in their arsenal. But given 40% of marketers have reported budget cuts to their email strategy during the pandemic, it will be no easy feat.
This is precisely why an impeccable email design will contribute to a winning email engagement strategy in 2022. So, let’s check out three design trends that will rule this year.Continue Reading
Six years ago, Google introduced the accelerated mobile pages (AMP) primarily to improve the loading speed of mobile websites and enhance the subscriber’s experience.
The initial success of AMP led to an update that makes fast-loading and interactive emails that emulate mailable microsites possible.Continue Reading
E-newsletters and email as a content conduit remain popular for marketers.
E-newsletters rank as the No. 2 content type for B2B (87%) and B2C (76%), according to CMI 2021 research. (That’s a one-position jump for B2C marketers and the same as B2B marketers in 2020.)
The same research reveals 87% of B2B and 76% of B2C marketers use email as an organic contribution vehicle.Continue Reading
As cliché as it sounds, lifecycle emails done well can build a long-lasting relationship with the recipients. They are a crucial driver for conversion and business growth.
Look at the statistics:
You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer.
While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% is within the norm). An unsubscribe rate above 0.5% indicates you need to work on the issue.Continue Reading
