It’s a challenging time for marketers. Every day seems to bring news of layoffs from another notable tech company.
I know several people who’ve been laid off from content jobs recently. I also know how discouraging and stressful that feels.
In November 2008, I read a blog post from David Meerman Scott called Downsized? Fired? Here Are the New Rules of Finding a Job. A month later, I was laid off f(along with more than 10% of the company) as a result of the 2008 financial crisis.
When I got home that day, I immediately reread David’s post.
I can distill the takeaway into two sentences:
Want to find a new job? Stop thinking like a product advertiser and start thinking like a publisher.