Their products and services may be in high demand, but technology marketers don’t have it easy when it comes to earning the audience’s interest, trust, and budget. Here are some tips that can help. Continue reading
2017 Mid-Year Content Marketing Checkup
CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading
Higher Education: How to Raise Your Content Marketing Game
Most marketers in higher education can’t focus on the traditional buyer’s journey. Many of their buyers (i.e., parents) never attend class. Discover solutions to unique and common challenges faced in higher education content marketing. Continue reading
Content Marketing Is No Leisurely Feat in the Travel Industry
Travel and tourism content marketing isn’t just about fare deals and high-flying adventures. Take a look at the challenges along with some golden opportunities to give your audience an experience they’ll never forget. Continue reading
5 Editorial Experiments You May Want to Try
In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride. Continue reading
Nonprofit Marketing Plan: Strategies and Examples
Nonprofits have something many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” But that’s just the start of what you should have for successful nonprofit content marketing. Continue reading
Pharmaceutical Content Marketing: How to Cure What Ails You
Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Content marketing can help you address these issues and strike a healthy balance. Continue reading
21 Experts Share Their Best Tips to Create Content Your Audience Will Love
How do you create content that connects with your audience? That’s the billion-dollar question. Twenty-one content marketers share their No. 1 tip to create content their audience will love. Continue reading
23 Quotes to Inspire Your Content Marketing and the Difference You Can Make
Are you feeling in a rut with your marketing? Or are you looking to be energized? Turn to these 23 quotes – from inside and outside our industry – for an injection of inspiration. Think differently, do less, and find space to create. Continue reading
