A recent conversation in a social media marketing group got Robert Rose thinking: Does it ever make sense to put out content with the explicit goal of failing? Continue reading
Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]
The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains. Continue reading
You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses]
Is it ever possible to build a new content marketing plane while you’re already flying one? Maybe. But your chances of success go up dramatically when you don’t try to. Robert Rose explains better options for getting a new content program off the ground. Continue reading
Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses]
You can’t solve every content development problem at once, so give yourself permission to stop trying. In his new weekly column, Rose-Colored Glasses, Robert Rose offers his view on a better way to tackle the challenge of enterprise content processes – one silo at a time. Continue reading
