Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a content writer, user researcher, journalist, and social scientist. She’s worked with brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.COM, as well as several federal agencies, including the Animal and Plant Health Inspection Service (APHIS), Centers for Tobacco Products (CTP), the Food and Drug Administration (FDA), and Veteran Affairs (VA). Her first book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, was published in July 2022 and is available from Rosenfeld Media and other online booksellers. Follow her on Twitter @TheLiterati.
You know something your executive team might not: Content doesn’t “automagically” happen.
Someone plans it, creates it, curates it, reviews it, maintains it, and decides when to sunset it. And someone must craft the guidelines and governance for each of those steps. While most brands and agencies in this digital era understand how important content is, few understand how to build a practice.Continue Reading
