Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.
7 Formulas for Writing Introductions That Convert Scanners Into Readers
Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help. Continue reading
Write Like You Talk: 12 Tips for Conversational Content
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences. Continue reading
6 Steps To Help Content Marketers Thrive in a World With AI Content Tools
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content. Continue reading
Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. Continue reading
7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading
7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Continue reading
5 Lessons From the Content Marketing Awards Project of the Year Finalists
Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business. Continue reading
How To Use AI-Generated Content the Right Way (and Avoid the Downsides)
Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment. Continue reading
Why Guest Posting is Still Worth Doing (Even If It Doesn’t Help With SEO)
Guest blogging shouldn’t star in your SEO strategy in 2022. But it deserves a place in your long-term content strategy. Here’s how to approach it with the right goals in mind. Continue reading
