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Content marketing should have a place in in-house marketing agencies.
But what exactly should it be?
Newly released research indicates what’s happening, and CMI’s chief strategy advisor Robert Rose shares what you should be doing about that.Continue Reading
How much marketing technology do you need?
Apparently, more, more, and more.
And you need to celebrate it.
This week, Scott Brinker released the 2023 edition of the Martech Landscape Map – with a whopping 11,038 solutions. And on Tuesday, the world celebrated International Martech Day. (Sorry, we couldn’t find a Hallmark card to send to all of you martech professionals in the audience.)Continue Reading
AI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers on the subject grabbed our attention.
The PR Council issued guidelines on the ethical uses of generative AI based on the group’s existing code of ethics and principles.Continue Reading
Third-party cookies don’t crumble easily.
In 2021, Google announced 2022 as the end of third-party cookies in its Chrome internet browser. It didn’t have a replacement in 2022, so it punted the disappearance down the road to 2024. And now, another delay could be on the horizon.Continue Reading
Is your technology suite sweet? Or is your collection of marketing tools a fabulous “frankenstack?”
The debate of one unified platform vs. best-of-breed solutions has raged in marketing for the last 20 years. Every couple of years, an article or keynote address promises to put an “end to the debate” but only walks through the pros and cons of each. Ultimately, the “debate” ends with a more wishy-washy than a definitive conclusion – choose the best option for you.Continue Reading
Imagine you have a pile of sand.
You remove a grain. Is it still a pile of sand?
You remove grain by grain until only one remains. Is it still a pile?
If not, when did the pile become a non-pile?
That heap paradox can serve you well today as the tension around AI-generative content grows thicker around the world.Continue Reading
You know that scene from Seinfeld where Jerry challenges a customer representative who tells him they have no rental cars available even though he had a reservation?
“I know why we have reservations,” the car rental worker replies after Jerry expresses his dismay.
“I don’t think you do. If you did, I would have a car. See you know how to take reservation, you just don’t know how to hold the reservation. And that’s really the most important part of the reservation – the holding,” Jerry replies.
As it turns out, marketing takes a similar approach to first-party data acquisition. New Gartner research says it’s not about policies to guide how you take the first-party data; it’s about the experiences to capture the first-party data. It’s the experience – the exchange of value – that’s the most important part.
Get Robert Rose’s take in this week’s CMI News video or keep reading for the highlights:
Forget the never-ending conversations this week about Microsoft’s CoPilot, OpenAI’s launch of ChatGPT-4, and the U.S. Copyright Office guidance for AI-created works.
No, the buried news deserving your attention comes from a “big” announcement by YouTube.Continue Reading
Twitter and Sephora recently announced new educational content programs on video marketing and TikTok content, respectively.
By schooling brands and creators on ways to capture audience attention and build trust, they’re following a well-worn content path – but with a new twist.Continue Reading
This week, Instacart hits the content jackpot with a fresh annual report. Adobe helps subscribers get ugly. And a small chocolate shop curates a newsletter that delivers a sweet treat.Continue Reading
